Zokem is now Arbitron Mobile
Zokem, a market leader in next-generation mobile audience measurement and analytics, has been acquired by Arbitron Inc. (NYSE:ARB), a leading U.S. media and marketing research firm.
As Arbitron Mobile, we will continue to provide our patented on-device solutions to top players in market research, wireless, Internet and media space to help them interpret the fast growing mass medium of mobile.
Arbitron Mobile provides a 360° view of the mobile audience through the Mobile Life smartphone panels run by our people and by our partners in major markets. With one simple mobile application, you may find out which apps get the most face time from the mobile audience, or what are the top markets and contexts for different service categories. Arbitron Mobile allows you to benchmark your mobile service offering against your competition, carry out technical measurements, such as signal strengths, track consumer behavior and opinions, measure your mobile ad campaigns, and much more.
In the Arbitron Mobile ecosystem, we provide our customers access to the mobile audience by opening a 24/7 window into consumers’ lives.